Someone has pitched you an AI workflow for one process: invoice checks, support tickets, quotes. By AI workflow I mean a business process where AI does part of the work and your people check the results. The pitch says it saves hours. Before you spend anything, check it with four numbers: cases a month, minutes…
A lot of what I read about the EU’s new Product Liability Directive sounds like a reason to panic. For many AI systems, you don’t need to. For some, you do. Four questions tell you which. And if the answer is yes, what your team keeps from now on (tests, traces, change logs) will matter…
If your AI pilot works, you’ve already done the hard part everyone talks about. You picked a real problem, got something built, and watched it do the job. That’s more than a lot of companies manage. There’s a second hard part, and it gets far less attention. It’s the distance between “it works when we…
When I was Product Lead at a scale-up, we spent $73k in engineering burn every week (assuming 35-person squad at $90k fully-loaded average) waiting for discovery synthesis that never arrived. We weren’t lacking data; we were paying a synthesis tax. This is the manual labour of tagging transcripts and filtering insights through the individual biases…
Your engineering team is shipping 40% more code (GitHub, 2023) with AI assistants like Cursor, Copilot, and Claude Code. This looks like a win on the engineering dashboard, but it creates a hidden deficit in product strategy. Your delivery has hit escape velocity, but your discovery process is still stuck in manual gear. The result…
AI is everywhere. But results? Not so much: Why the gap? Most companies fall into 4 camps: If you’re trying to move towards Group 4, this guide is for you. We’ll show you: The best AI agents deliver results. They don’t just use AI, they act like employees — with goals, tools, collaboration, feedback, and…
Time and money are the two most precious resources for any business. In 2025, artificial intelligence (AI) agents have emerged as game-changing tools that can help businesses optimize their operations, cut costs, and boost efficiency like never before. But what exactly are AI agents, and how do they differ from the general AI assistants we’ve…
Google reviews have become an essential component of a business’s online presence and reputation. These reviews serve as powerful social proof, influencing potential customers’ decisions and significantly impacting a company’s visibility in local search results. But why are Google reviews are so crucial for businesses? And should an proactive review acquisition be a top priority?…
Want to make smarter choices that grow your business faster and more profitably? Start by setting clear goals, then track the right numbers to measure your progress. This is the key to data-driven decisions that get results. Step 1. Set clear goals Start with the end in mind. Set clear goals for your business, so…
Does your website or app have visitors from the EU? If so, Google Consent Mode v2 (GCM v2) is essential for your business. Why? Because EU takes data privacy super seriously. They’ve asked Google (and other major ad platforms) to ensure websites and apps properly collect consent for data collection and target ads. If you…
Google Analytics 4 (GA4) has a new interface. Here’s a quick breakdown to help you find what you need. Understanding the new GA4 layout 1. Account and Property selector 2. Search bar Know what you’re looking for? Type the report or setting name and go straight into it. 3. Product selector Quickly jump to other…
How can a proper Google Analytics 4 setup supercharge your team’s efforts? In this guide, we’ll show you how to set up Google Analytics 4 (or “GA4” for short) properly, so your team has the right insights for growing your business. If you get stuck, ask our team, we’ll be happy to help. Every business…
How much money are you leaving on the table by not using Google Analytics 4? This guide will show you how to use Google Analytics 4 (or “GA4”) and its top features to get more customers, sales, and profit. Need help? Just ask us! How 3 businesses used GA4 to increase sales Data isn’t just…
Google Analytics 4 (GA4) offers powerful tools for tracking and analysing your website’s performance. One essential feature is the GA4 User-ID tracking, which allows you to monitor user activity across devices and platforms. In this article, we’ll explain what User ID tracking is, how to set it up in Google Analytics 4, its benefits, limitations, and how to analyse the data.
UTM parameters show where your website visitors come from, helping you make better choices. For example, you can check with UTM links if you’re getting more visitors from a Facebook ad than an email campaign, so you can decide whether to invest more in Facebook ads.
As a business owner or digital marketer, or product manager, you need to measure your site’s performance, and Google Tag Manager (GTM) is of great help. The best and easiest way to set up GA4 as well as other tags like Google Ads, Facebook, Instagram, etc. is to use GTM. This beginners guide will explain how GTM works and take you through the steps to set up GA4 with pictures.