Does your website or app have visitors from the EU? If so, Google Consent Mode v2 (GCM v2) is essential for your business. Why? Because EU takes data privacy super seriously. They’ve asked Google (and other major ad platforms) to ensure websites and apps properly collect consent for data collection and target ads. If you…
Google Analytics 4 (GA4) has a new interface. Here’s a quick breakdown to help you find what you need. Understanding the new GA4 layout 1. Account and Property selector 2. Search bar Know what you’re looking for? Type the report or setting name and go straight into it. 3. Product selector Quickly jump to other…
How can a proper Google Analytics 4 setup supercharge your team’s efforts? In this guide, we’ll show you how to set up Google Analytics 4 (or “GA4” for short) properly, so your team has the right insights for growing your business. If you get stuck, ask our team, we’ll be happy to help. Every business…
How much money are you leaving on the table by not using Google Analytics 4? This guide will show you how to use Google Analytics 4 (or “GA4”) and its top features to get more customers, sales, and profit. Need help? Just ask us! How 3 businesses used GA4 to increase sales Data isn’t just…
Google Analytics 4 (GA4) offers powerful tools for tracking and analysing your website’s performance. One essential feature is the GA4 User-ID tracking, which allows you to monitor user activity across devices and platforms. In this article, we’ll explain what User ID tracking is, how to set it up in Google Analytics 4, its benefits, limitations, and how to analyse the data.
UTM parameters show where your website visitors come from, helping you make better choices. For example, you can check with UTM links if you’re getting more visitors from a Facebook ad than an email campaign, so you can decide whether to invest more in Facebook ads.
As a business owner or digital marketer, or product manager, you need to measure your site’s performance, and Google Tag Manager (GTM) is of great help. The best and easiest way to set up GA4 as well as other tags like Google Ads, Facebook, Instagram, etc. is to use GTM. This beginners guide will explain how GTM works and take you through the steps to set up GA4 with pictures.