Google Tag Manager (GTM): A Google Analytics 4 beginner’s guide
As a business owner or digital marketer, or product manager, you need to measure your site’s performance, and Google Tag Manager (GTM) is of great help. The best and easiest way to set up GA4 as well as other tags like Google Ads, Facebook, Instagram, etc. is to use GTM. This beginners guide will explain how GTM works and take you through the steps to set up GA4 with pictures.

